Official Poster for the 26th Busan Film Festival

The official poster for the 26th Busan International Film Festival was designed using live-action photos of the Korean traditional ramie fabric as the background with the festival’s name stylistically presented in the white brushstroke. Overlaying the photos of the various colors of ramie fabric resulted in variant shades of red, which is BIFF’s symbolic color, throughout the poster.

This poster uniquely symbolizes Busan, the location of the festival and a UNESCO Creative City of Film, and has drawn much attention to the festival in Busan. The deep purple and burgundy of the lower section represent Busan’s night sea, while the mid-section shows the space in between the sky and the land. The seven squares that surround the center of the poster characterize the diversity of films from the different cultures and backgrounds presented at the event.

The traditional Korean heritage of “Mosi Jjagi,” or fine ramie weaving, requires an intense and lengthy process of about three months to transform the ramie grass into the fabric. The ramie fabric, which is produced from the hard work and cooperation of numerous individuals, adds a special meaning to the poster because it represents the filmmaking process and the efforts of the filmmakers.

BIFF 2021’s poster was designed by Choi Soondae, who is the president of the Busan Ensemble of Contemporary Visual Design, as well as the art director at BIFF since its second edition. The 26th Busan International Film Festival, which is garnering much attention after unveiling the festival’s official poster, will be held for ten days from Oct 6 to Oct 15.