130, Suyeonggangbyeon-daero,
Haeundae-gu, Busan, Republic of Korea,
48058
Ko-pick: Generational Shift in Korea’s Content Workforce: Structural Changes in the Labor Ecosystem
At the forefront of Korea’s content industry are its creators and high-profile actors but behind the scenes are large crews encompassing a range of different professions that are crucial in bringing films to the big screen. Directors and actors are often at pains to thank the staff involved in the production during acceptance speeches at award ceremonies knowing the long hours involved with many crews arriving on set well before the cameras roll and return home long after actors have finished for the day.

Given how
the industry has changed many of these crews are now working on limited series
as talent both on and off screen are having to turn to content financed by the
streaming platforms. With several new dramas dropping each month - often with
high production values and multiple episodes - it requires significant labor.
This week
we track some of the developments in Korea’s labor ecosystem beginning with the
birth of the unions before turning to a change in the regulations in the
maximum hours per week in 2018 and the impact that had on productions. It will
then examine the 2020s as a new generation enter the workforce along with some
of the challenges going forward.
The 2000s –
Korea’s First Official Labor Union
When Bong
Joon Ho worked on his first English-language project Snowpiercer (2013) in the early 2010s he said there were a lot of
unfamiliar regulations and union rules that they had to follow because 90 percent of
the crew were either British or American. While Bong and his local crew adapted
to them, it does highlight the differences between the Korean and America
production systems. In Hollywood as seen with the 2023 strikes by the Writers
Guild of America and American Actors’ Union that brought production to a
standstill, the unions are much more powerful than those in Korea.

Korea’s unions are much younger. Hollywood’s unions go back to the early 20th century when it was developing into the world’s leading film industry. Korea’s first official Labor Union (Federation of Korean Movie Workers Union (FKMWU)) was only established in 2005 with approximately 400 members following calls to improve working conditions for crews. There was no minimum wage. At the time Lewis Kim who would later produce Okja (2017) told Screendaily “Everyone is contracted on a project basis, and there is no such thing as overtime pay.” Ultimately while the quality of films had improved significantly, this wasn’t true for those working hard on productions.

Other
unions also emerged during this time. The Directors Guild of Korea otherwise
known as the DGK was also established in 2005 that seeks to support directors
and writers in the industry and ensure that they earn “fair remuneration” as
well as assisting its members with contracts. It represents over 800 directors
and screenwriters. The Producers Guild
of Korea (PGK) was created in 2008 that now has close to 280 members and puts
together a range of initiatives supporting projects and producers in the
industry.
The 2010s –
The Standard Labor Contract & 52-Hour work week
The FKMWU would later prove instrumental in spreading awareness of having a labor contract and pressing the studios to write up contracts for its crews rather than hiring them as subcontractors. In doing so they would be eligible for social insurance programs, overtime pay and there would be a specific contractual term.

A contract
was eventually put together in 2011 by the Film
Industry Cooperation Committee that included representatives from the
government, the FKMWU and the Korean Film Producers Association. It wasn’t,
however, until there was a stipulation in a revision of the Promotion of the
Motion Pictures and Video Act in 2015 that a contract become more widespread in
the industry for crews. The revision stated
that projects which didn’t draw up contracts for its staff would become
illegible for the Film Development Fund.
JK Yoon’s Ode to My Father (2014) was the first production to
adopt the Standard Labor Contract for crews. By 2018 the numbers of films using
the contract had risen to 77.8 percent from 36.3 percent in 2015 following
the above 2015 revision to the Promotion of the Motion Pictures and Video Act.

In 2018
what also was significant in improving conditions for staff was the Revised
Labor Standards Act that brought legal working hours down to a maximum of 52
from 68 hours. The sparked concerns by some in the
industry
that budgets would increase, and productions would take longer with films that
took 3.5 months to produce to then involve 5 months of production or increasing
the number of crews. Some felt it would push smaller films out of the industry.

While the
industry has changed dramatically since then with the pandemic and a shift in
viewing habits further complicating the picture, it is lower budget films that
are making a profit with eight of the thirteen films breaking even in 2024
budgeted under 10 billion won. Moreover, according to data from the Korean Film Council 2024 report, the average production cost of
films in 2018 was 2 billion won. In 2024 it was 2.32 billion won marking an
increase of 16 percent but given the inflationary pressures budgets don’t
appear to have risen as much as feared.
2020s – Global Reach of K-Contents Attracts Young Talent but Concerns Persist
With the
explosive interest in the Korean contents industry, it is attracting young
graduates looking to explore the different roles that there are. Even positions
such as managers looking after talent are being sought after by graduates that
were once less desirable owing to long hours and low pay. It signifies how perceptions
of the industry have changed that is perhaps a combination of its lure as an
exciting sector to work in but also reflective of how some of the conditions
have improved – though as explored below there is still a long way to go.
Graduates
have until more recently also favored large conglomerates over smaller
companies that has been satirized in Korean content including the drama Super
Rookie (2005). This appears to be changing with younger production
companies catching the eye of young people as content produced by these are
gaining popularity. According to The Korea Times, about 900 applicants applied for a
small number of entry-level producer positions at Egg is Coming that were
responsible for the hit series Resident Playbook (2025).

Non-Koreans who are coming to Korea in increasing numbers to study are also looking to secure positions in the entertainment industry after graduating. In August, international students enrolled at universities or language schools in the country surpassed 300,000 for the first time and with Korean content becoming increasingly globalized this could pave the way for international graduates to enter the film and wider entertainment industry. Korean record labels such as YG Entertainment are already recruiting Non-Korean nationals for positions.
But challenges persist. With many of the job postings in Korea entry-level positions it becomes extremely competitive for young people in Korea for both Korean and non-Korean alike with large numbers applying for a small number of roles. This month some concerning figures were released – the number of those between 15 and 29 employed shrunk by 163,000 to just over 3.52 million, the lowest since records began. This is despite Korea’s aging population amid a chronically low birth rate.
There is also evidence that while conditions have improved in the contents sector many production staff are still overworked. A report by a state affiliated agency stated that production crews that were surveyed between January and August 2024 were working on average 49.9 hours a week with producers working the longest at 56 hours on average. The report also found that contracts remain an issue with 26.2 percent under verbal contracts in 2024 -this marked a decline from 2023 where it was 35.5 percent. 34.2 percent also signed freelance contracts meaning unless they were employed elsewhere, they would be classed as self-employed and therefore would have to pay for their own medical insurance in what is further illustrative of the problems workers in the industry continue to face.
Written by Jason Bechervaise
Edited by kofic