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Ko - production in Busan
  • Messengers of Korean cinema/Michelle SON M-Line Distribution/Concentrating on the niche market, free from the stereotype
  • by KIM Su-yeon /  Sep 01, 2009

  • M-Line Distribution is a newborn sales company, established just a year ago in September 2008. Michelle SON who founded the company is an expert in the field with multiple years of experience in overseas sales by working at Korea Pictures and Show East. SON has secured diverse line-up of films from box office hits to independent art films.
    On top of the M-Line sales list this first half year are Scandal Makers, A Frozen Flower, My Girlfriend is an Agent and The Naked Kitchen. In addition there are several films that were invited to foreign film festivals. Film critic CHUNG Sungil's director debut Café Noir was invited to the International Film Critics Week at Venice Film Festival while JEON Soo-il's I Came From Busan is an official selection at San Sebastian Film Festival, and Searching for the Elephant will compete at Warsaw International Film Festival. In the case of Scandal Makers, which is in talks for remake is being proceeded with director Barry SONNENFELD, the company is making aggressive moves to create possibilities for domestic licensers to participated in this remake project.
    Sales plan of managing director Michelle SON is to be free of stereotypes and to aggressively tackle the niche market. As in most cases specialized genre films are strong in Europe and star vehicle romance or comedy films do well in Asia, the trend is to set sales plans accordingly. However, M-Line has succeeded in sales by taking an opposite strategy. Most recent case is My Girlfriend is an Agent. This romantic comedy starring Hanryu stars was a sales product that can be easily limited to Asian territories, but M-Line had actively introduced the film to the American and European buyers, pitching the film as the Korean version of Mr. & Mrs. Smith. As a result, at the Cannes market the film was successfully sold to a German company that used to prefer genre films only.
    In the latter half of 2009, M-Line's main line-up consists of various genres and characters-centric films including commercial films like WOOCHI by CHOI Dong-hoon, Closer to Heaven by PARK Jin-pyo and LEE Yoon-ki's Once We Loved (working title) to art films like Café Noir, A Blind River and I am from Busan.
    M-Line Distribution
    C-203 Richensia, Hannam 1-dong, Yongsan-gu, Seoul, Korea (140-779)
    Tel +82 2 796 2427 Fax +82 2 796 2429
    List of Films for Sale
    Director PARK Chan-ok
    A Little Pond Director LEE Sang-woo
    Café Noir Director CHUNG Sung-il
    Yoga Director YOON Jae-yeon (European Territories only)
    Closer to Heaven Director PARK Jin-pyo (European Territories only)
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