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Ko - production in Busan
  • SNOWPIERCER Breaks Box Office Records
  • by TAE Sang-joon /  Aug 06, 2013
  • Surpassed the 3-Million Mark in Five Days  

    Snowpiercer, the latest film by BONG Joon-ho whose previous works include Host and Mother, has reached the top in the box office last weekend as of August 4, with 2,260,191 viewers in only three days from Friday through Sunday, according to the online ticket network system at Korean Film Council completed on Aug 5. It makes the accumulated number of viewers since its release on the 31st last month 3,297,568, which achieves the fastest 3 million viewers record in Korean film history.
    It is not the only record this film has broken. On the very first day it already began an astonishing box office race with 430,000 viewers, and on Aug 1, on the second day of release, it received 600,000 viewers in one single day, breaking both the record of the biggest audience in a single week-day and the record of the fastest 1 million viewers. On the third day of release, Snowpiercer broke its own record of the biggest audience in one single week-day, with 630,000 viewers.
    BONG’s latest work has also replaced the previous record in the share of theater seat occupancy. On the first weekend, its share was 76%, which easily outnumbered Iron Man III’s 62.7%, Secretly Greatly’s 62.1% and Miracle in Cell No.7’s 75.3%. However, the five day record of Secretly Greatly (3,491,450 viewer) is still valid.
    <The Terror Live> featuring HA Jungwoo, released on the same day as <Snow Piercer>, has reached the second place in the weekend box office with 1,195,345 viewers nationwide. Its modest budget of 35billion won has already been made even on the fifth day of release, with an astonishing performance of 1,836,454 accumulated viewers.
    The filming of the period adventure movie tentatively titled Pirates began on July 15, with a blockbuster budget of KRW 10 billion (USD 8.9 million). Pirates, a marine adventure set against the backdrop of the Joseon Dynasty, will be directed by LEE Seok-hoon, who previously made See You after School (2006) and last year’s Dancing Queen. The film tells the story of a pirate, a bandit and an ex-pirate who hunt down a whale that swallowed the state seal bestowed on Joseon from China. It is written by CHEON Seong-il, who wrote screenplays for My Girlfriend Is an Agent (2009) and the acclaimed Korean TV series The Slave Hunters. KIM Nam-gil plays JANG Sa-jeong, the bandit, while SON Ye-jin plays Yeo-wol, a female pirate in this Korean version of Pirates of the Caribbean. KIM and SON recently co-starred in a TV series called Shark.
    KIM began his acting career though a TV series and became a rising star through No Regrets (2006), a queer film by LEESONG Hee-il, Portrait of a Beauty (2008) and Modern Boy (2009). SON starred in Chihwaseon (2002) by IM Kwon-taek, for which he picked up the Best Director Prize at the Cannes International Film Festival. Since then, SON has grown into one of the most popular Korean actresses through hit films of various genres such as The Classic (2003), A Moment to Remember (2004), White Night (2009), and The Tower. In addition, veteran actor LEE Geung-young, who played serious characters in National Security and The Terror Live, will play a supporting role in Pirates. Pirates will be produced by Harimao Pictures, which was behind My Girlfriend Is an Agent, with Lotte Entertainment as an investor and distributor. The film is slated to be released in the summer of 2014.   
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