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  • Portrait of a Beauty sold to Japan, Singapore, and Thailand
  • by Yi Ch' ang-ho (KOFIC) /  Nov 27, 2008
  • Portrait of a Beauty sold to Japan, Singapore, and Thailand


    JEON Yun-su’s Portrait of a Beauty is attracting great interest globally; first, it will be exported to Japan, Singapore, and Thailand. Yedang Entertainment closed these deals with the three countries at this month’s American Film Market (AFM) in Los Angeles.


    Europe also expressed much interest in the Korean blockbuster. It is expected that the European deals will take place at 2009’s Berlin Market in February.


    Portrait of a Beauty  has topped the box office since its release, beating international blockbusters Quantum of Solace and Max Payne. The somewhat controversial take on Joseon dynasty painter SHIN Yoon-bok reached the one million viewers mark in only nine days, and just under 1.3 million (1,287,580) viewers after its second weekend leading the box office, according to its distributor CJ Entertainment.


    Portrait of a Beauty is likely to face tough competition this weekend from RYU Jang-ha’s Hello Schoolgirl. Internet reservation site Max Movie reported that this week’s release Hello Schoolgirl leads the online reservations, beating Portrait of a Beauty which occupies second place.


    Yi Ch’ang-ho (KOFIC)

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