Korean Superstar to Develop Original and Adapted Content for US and Korea
Korean superstar
LEE Byung-hun is looking to expand his footprint on the global marketplace after sealing a development deal with Sony Pictures Television (SPT) to collaborate on original and adapted content destined for the American and Korean markets.
SPT signed the deal with LEE’s talent management firm BH Entertainment, one of Korea’s top agencies. Any joint ventures that go forward, including original films, adaptation and remakes, will sport LEE’s name as a producer.
Wayne Garvie, President of International Production at Sony Pictures Television, cited the popularity of South Korean TV drama series around the world and the Korean industry’s status as an innovator and purveyor of high quality content as motivations behind the deal.
Of course LEE is also known overseas as the significant Korean performer to break through into the US market. He has featured in several action titles, including both entries in the G.I. Joe action series, action sequel RED 2 (2013), sci-fi sequel Terminator Genisys (2015) and western remake The Magnificent Seven (2016).