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- Google CEO Aims to Promote Korean Culture
- by Pierce Conran / Nov 04, 2013
- Web Giant Broadens Ties with Korean Film Archive
In 2011, Google established ties with Korea by setting up various YouTube channels aimed to promote Korean culture. Among those were a channel for K-pop, online exhibitions from Korea’s National Museum and a classic Korean film channel. The Korean Film Archive (KOFA) has to date provided 72 classic Korean films, each available with English subtitles, to the ‘Classic Korean Film Theater’ on YouTube which was launched in May 2012 and has steadily seen its popularity rise since.Google CEO Eric Schmidt visited Seoul last week promising broader ties with the country, in particular citing his appreciation for Hangul, the national writing system. Schmidt provided a donation to the Hangul Museum that will be unveiled next year.Citing the increasing popularity of the Korean wave, which encompasses numerous aspects of Korean culture but has gained particular traction in light of the overseas success of K-pop, Schmidt has seen fit to spearhead a wider initiative to promote Korean culture on the US-based wed giant.Numerous cultural resources will be made available on Google, including 12 online exhibitions curated by KOFA. These interactive galleries, translated into English, include sections on ‘Korean Anti-Communist Films during the Cold War,’ ‘Korean New Wave,’ ‘Female Stars in Korean Films,’ ‘History of Korean Independent Film,’ showcases on legendary directors SHIN Sang-ok and KIM Ki-young, and more. The informative portals can be found at www.google.com/culturalinstitute/collection/korean-film-archive
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