YOU Jeong-hun has worked as the CEO of the investment and distribution company, Mediaplex, since 2008. With 15 years of experience in the advertising industry, he joined the theater chain Megabox as an executive before joining Mediaplex two years later to be in charge of investment and distribution. In the first year he assumed the CEO position, Showbox took the No. 2 spot in terms of distribution volume, but otherwise failed with the exception of The Chaser. He then trimmed ...More

YOU Jeong-hun has worked as the CEO of the investment and distribution company, Mediaplex, since 2008. With 15 years of experience in the advertising industry, he joined the theater chain Megabox as an executive before joining Mediaplex two years later to be in charge of investment and distribution. In the first year he assumed the CEO position, Showbox took the No. 2 spot in terms of distribution volume, but otherwise failed with the exception of The Chaser. He then trimmed the company’s business down to a narrower focus. He took a chance by distributing the indie film <Breathless>, which it was a successful decision. His investment in <Take Off> was another success as it sold 8.5 million tickets. The investment success continued in 2010 with <Secret Reunion>. The company secured the distribution rights of some blockbuster films in 2011, including <The Yellow Sea>, by NA Hong-jin, <The Thieves> by CHOI Dong-hoon, and <Mr. Go> by KIM Yong-hwa. In 2012, Showbox celebrated its meaningful 10th anniversary with the massive success of <The Thieves> and ranked No. 2 on the local distributors’ market share chart. In 2013, YOO is expected to score hits again with big projects such as the Korea-China co-production 3D movie <Mr. Go>, the SONG Kang-ho starring historical drama <The Face Reader>, and director JANG Joon-hwan’s action thriller <HWAYI>. The latest films from SHOWBOX include director JANG Cheol-soo’s second feature <Secretly Greatly>, which scored the biggest opening day ever for a Korean film with 498,000 viewers, before breaking even more records in the days ahead.Less