Korean Exhibitor to Make Vietnamese Indies Available at Discounted Rates
Korea’s top exhibitor
CJ CGV, a subsidiary of the CJ Group, is increasing its focus on the Vietnamese market by introducing special CGV Arthouse screens in Hanoi and Ho Chi Min City locations. The new screens will be dedicated to Korean films and Vietnamese indies and will be made available at discounted prices.
Already the top exhibitor in Vietnam, with 139 screens in 21 multiplexes, CGV, along with fellow Korean exhibitor Lotte Cinemas, control approximately 75% of the Vietnamese cinema market. In addition, sister company
CJ Entertainment has begun producing films directly for the local market, with their first four titles to be released by Spring of this year. CJ aims to make 3-5 films a year in Vietnam, a country that produces approximately 15-20 films per annum.
The aim of CGV Arthouse is to help young independent filmmakers in a bid to develop the local filmmaking industry. The new initiative will also endeavour to aid independent Vietnamese filmmakers with various activities such as measuring audience reactions and providing feedback on their films, as well as mapping out film development orientations and staging “Sunday Talk” exchanges which will explore local and global film-related issues.
The new screens are currently showing Vietnamese indie
The Floating Lives (2010) and Korean hits
Roaring Currents and
The Pirates.
The Last Journey of Madam Phung and
Flapping in the Middle of Nowhere will debut later in the month.