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Korean cinema chain CJ CGV will open bookshops in its theaters. The company plans to host bookshops in its theater locations under the concept of ‘Sentimental Bookshop’. The cinema exhibitor openly recruited bookshops from major book retailers like Kyobo Bookstore as well as medium-sized bookshops for CGV’s 75 theaters, excluding those in metropolitan areas. There are about 500 screens in CGV’s regional theaters where 33 million moviegoers visit each year. New bookshops will be customized for audiences, in small spaces of 10㎡. For example, there will be more books for infants and toddlers at CGV Cheonan Pentaport which has a good track record with animated films, while CGV Daejeon, which is frequented by students, will sell more books for educational purposes and CGV Centum City, which tends to attract a higher percentage of viewers in their 30s and 40s, will have more economic and business books. 

Meanwhile, CJ CGV recently opened several new theaters under their “ARTHOUSE” brand. On March 1, the cinema chain opened CGV ARTHOUSE theaters in Cheongju, Chuncheon and Pyeongchon. “We are expecting that CGV ARTHOUSE will stand as the model cultural space for people in Chungcheongbuk-do, Gangwon-do and Anyang-si, Gyeonggi-do.” CGV said. To mark their opening, the three CGV ARTHOUSE theaters held special programs titled ‘Hello, CGV ARTHOUSE: Films We Loved’. This event included movies by Alfred Hitchcock, David Lynch, KOREEDA Hirokazu, Jim Jarmusch and PARK Chan-wook.