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- CJ Entertainment to Produce 2 Vietnamese Films
- by SONG Soon-jin / Feb 04, 2014
- Vietnam Becomes Important Foothold for Expansion into Asian Market
CJ Entertainment is set to produce two Vietnamese Films. The company has begun production on and is aiming to release De Hoi Tinh and THIEN AC KHO, two Korean-Vietnamese co-productions in Vietnamese theaters this year.De Hoi Tinh is a sequel to the hit movie De Mai Tinh (2010). The original, a story of the gay man HOI meeting schemer NAM, was the third most successful local film at the Vietnamese box office. The other is THIEN AC KHO, a comedy about an attractive pickpocket trying to lure a rich woman but eventually finding himself falling for her. The film is a collaboration between CJ and Chanh Phuong Films, a well-known Vietnamese production company.CJ Entertainment explained “Both are collaborations between CJ and local Vietnamese production companies through planning, development and production, based on thorough market research. These will be completely different from Korean movies that are exported to the country. We plan to buckle down our inroads to major emerging film markets such as China, Vietnam and Indonesia.”CJ began operations in Vietnam as a hub for Asian market expansion, having already opened an office in 1998 and activated operations in seven parts of the business such as film, distribution and home shopping. CJ CGV runs 13 theaters in the country after taking over the Vietnam Multiplex ‘Mega Star.’ In addition, CJ is scheduled to produce and release the Korean-Thailand-Singapore co-production Final Recipe in China, which was directed by Gina KIM of Never Forever (2007).
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