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  • Fierce Competition for Distribution of PIETA
  • by JI Yong-jin /  Sep 21, 2012
  • Sharp increase of interest in the film from buyers after screened at the Toronto International Film Festival
     
     
     
     
    Global interest in Pieta, the winner of the Golden Lion at the 69th Venice Film Festival, has drastically been increasing. According to a representative of ‘FINECUT’, the distributor in charge of international distribution of Pieta, press preview was initially scheduled to take place twice at the Toronto International Film Festival on September 16th, but a lot of press members asked them to increase the number of screening because the venue was completely crowded at the first of the two previews and many of them missed it, so the festival had to exceptionally hold press distribution preview 4 times. At all the screenings including 3 general screenings, the theater was fully occupied and a long streak of love calls from foreign buyers continued.
     
    ‘Pretty Pictures’, which won the rights for distribution of the film to Germany, Italy, Hong Kong, Greece, Turkey and Norway during the Venice Film Festival, additionally bought the French distribution right during the Toronto International Film Festival. ‘Pretty Pictures’, a company with successful experience of releasing KIM’s previous works including Spring, Summer, Fall, Winter And Spring and 3-Iron was the final winner of French distribution of the film from a very fierce competition against other French buyers after the first press distribution preview at the Toronto International Film Festival. James Velaise the president of ‘Pretty Pictures’ said, “Pieta is by far KIM Ki-duk’s best film in a long time. We are delighted to be back in business with the director and the whole ‘FINECUT’ team.”
     
    Pieta was a very hot issue also among Japanese distributors. ‘King Records’, which distributed Antichrist, beat Japanese competitors. Pieta will be distributed in Czech Republic by ‘Aerofilms’, a Czechish artistic film distributor that bought Samaritan Girl and The Bow, and in Brzail by ‘California Filmes’, a Brazilian distributor that bought The Bow and Time. Negotiations with buyers from the United States, the United Kingdom, Australia, Belgium, the Netherlands, Luxembourg, Israel, Poland, Portugal, Sweden, Singapore and Taiwan are currently going on, so more contracts are expected to be finalized.
     
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