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- Is Production Cost Proportionate to Number of Audiences?
- by Kim Hyun-jung / Jul 19, 2015
- CHOI Dong-hoon’s Assassination bets winning move with a production budget of 18 billion won.
There is no reason only big-budget films should draw many audiences.In 2013, Mr. Go flopped with only fewer than 1.5 million viewers even though the film costs 25 billion won(USD 21million), the highest ever in Korea, to produce. But CHOI Dong-hoon, the director of Assassination has enjoyed a desirable phenomenon where increases in budgets for his films translate into bigger box office hits. The Big Swindle, his debut film already earned him a spot on the list of Korea’s commercially successful directors.In 2006, Tazza: The High Rollers with a production budget of 5.1 billion won (USD 4.5 million) attracted 6.84 million viewers. In 2009, Woochi with a production budget of 12 billion (USD 10 million), 6.13 million viewers and in 2012, The Thieves with a production budget of 14 billion won (USD 12 million ), 12.98 million viewers. Woochi’s production budget which is a high budget for a Korean film, equals the production budget for only six minutes of the Hollywood mega blockbuster Avatar.
Assassination, a new film by CHOI costs 18 billion won (USD 15.7million) to produce. Memories of the Sword, Veteran and The Beauty Inside picked as the four most anticipated Korea films for the summer season along with Assassination cost nine, five and 4.5 billion won, respectively to produce. “The increase in the budget made me ask myself, ‘Am I crazy now?’”, CHOI said about a burden of the growing budget. CHOI will receive the opening-day box-office scorecard of his new film on July 22 when Assassination will hit screens.
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