Assassination, Veteran, Memories of the Sword, and The Beauty Inside at the Starting Line.
Korean cinema in the first half of 2015 was certainly in a crisis. It was quite different from the usual “crisis panic” that emerges every time Korean film shares drop. It was much more tangible this time due to issue of downward-standardization of Korean commercial films.
According to the
Korean Film Council (KOFIC) report on ‘Korean cinema in May 2015’, the share of Korean films in the first 5 months of the year was 43%. It may seem like only a 3% decrease compared to last year, but if examined closely, it is apparent that this figure owes greatly to the success of
Ode to My Father, referred to as a “10 million viewer film,” which was released in December 2014.
Still, some maintain that the sense of crisis is over exaggerated, and argue that the 'Big Four' may sweep the box office in July and August.
Let us check out the central selling points of these Big 4 films that the Big 4 distributors are making every effort to promote.
Assassination: Splendid cast, Even More Splendid Action
Could there be any more attractive tag-line than "the next film by CHOI Dong-hoon of
The Thieves“? At least in Korea, CHOI is one of the rare directors whose work has been successful both commercially and critically. His films are very engaging for viewers and, at the same time very well made in terms of dramatic completeness. This 18 billion won (USD 15.6 million) budget film by CHOI got its inspiration from a photo of the National Independence Army in the 1930s.
CHOI said in an interview that he tried to focus on “the people who are not different from us, but had to live differently to follow their beliefs in the historically tragic time.” Unlike
Tazza: The High Rollers, which was a noir, or
The Thieves, which was a caper movie,
Assassination is distinctively different from his previous films. Here, CHOI attempts to deliver a more focused theme and serious drama, dealing with s revenge plot by an assassination team under Japanese Occupation.
To be sure, the splendid cast and their splendid acting are also at the center of attention for this film.
Gianna JUN, the muse for CHOI since
The Thieves, shows her superb presence as the leading female gear of the film.
LEE Jung-jae,
HA Jung-woo,
OH Dal-su,
CHO Jin-woong, and
CHOI Duk-mun certainly live up to their name value as well.
The open studio in Shanghai which runs as large as 1,980,000㎡ Mitsukoshi Department Store and the old streets of Seoul built in Goyang city, are all great settings for splendid action to attract viewers. With all these strong points, Assassination is already expected to garner “at least 10 million viewers” even before release.
Veteran: Cool, Thrilling and Fun!
In 2011,
RYOO Seung-wan practically made a grand slam of major awards at the 32nd Blue Dragon Awards with his film,
The Unjust, including Best Picture, Best Director and Best Script. RYOO is now back two years after his film,
The Berlin File , was viewed by more than 7 million.
Veteran has quite a few similarities with
The Unjust. RYOO confesses that he himself sees “quite a bit of relation between the two films, as if they were different sides of the same coin.“
According to the director, “while
The Unjust tells a story of those defeated by power,
Veteran shows their resistance against power.” To be sure, the vivid dichotomy of police vs “chaebol” is pretty much the same as in
The Unjust. Whereas
RYOO Seung-bum’s prosecutor is replaced by
YOO Ah-in’s third generation chaebol, the police role is still played by
HWANG Jung-min. And this duel between the two main characters is supported by
YOO Hae-jin, OH Dal-su,
JANG Yoon-joo,
KIM Si-hoo and so on.
It is also good news that the action scenes are further strengthened thanks to
JUNG Doo-hong, the best known martial art and action director in Korea, who helped build the reputation of RYOO as an “action specialist”. If
The Unjust can be classified as a social noir,
Veteran is promoted as a crime-entertainment-action film. In RYOO’s words: “I wanted it to be cool, thrilling and entertaining like a refreshment.” It is expected to be his brightest and most upbeat entertainment movie, and to be a quite a success in theaters along with
Assassination.
Memories of the Sword: A Korean Style Martial Art Movie
Memories of the Sword is certainly an eye catcher. First of all, it is a martial art action drama whose genre has rarely been attempted in Korean cinema. It would be already enough to attract movie goers to feature
JEON Do-yeon,
LEE Byung-hun and
KIM Go-eun in martial arts action, which, until now, could only be found in foreign films like KING Hu’s
A Touch of Zen, LEE Ang’s
Crouching Tiger,
Hidden Dragon or
Hero by ZHANG Yimou.
“In the last years of Koryo Dynasty where the sword is power itself; a man who dreamt of being a King turned into a traitor; and 18 years later, two swords are pointed at him. Three swordsmen with different paths and their inevitable destiny.“ is the tag-line. Among the notable features of the film is wire action. The teaser film demonstrates more audience friendly emotional acting that differs from the Chinese style. '
The performance of action scenes and the display of emotion by JEON Do-yeon who proved herself one more time in
The Shameless and KIM Go-eun who was in the center of attention again in
Coin Locker Girl are also noteworthy. The actress-geared Korean style martial art action genre is certainly interesting for many people. Could
Memories of the Sword open a new landscape in the Korean style martial art action genre?
The Beauty Inside: The star of Cannes Lions International Festival of Creativity becomes a movie
Lastly,
The Beauty Inside is based on the Intel-Toshiba joint funded social film
The Beauty Inside, which made a huge impact on the Cannes Lions International Festival of Creativity three years ago. This social film runs 40 minutes in total and consists of 6 episodes, featuring a man who transforms into different personas everyday. This unique theme was told in a sympathetic narrative and won the heart of numberless people in the CF business worldwide in 2012. Director
BAIK (real name: BAIK Jong-yeol), who has an ongoing reputation of sensitive and sensual directing in the CF business, has turned it into a feature film with the same title.
Interestingly,
The Beauty Inside might as well be referred to as an “actor blockbuster.” To play the role Woo-jin who totally transforms into different appearances every morning, as many as 21 actors and actresses have been invited. From rookies to top stars, including a Japanese actress Ueno Juri, along with
PARK Shin-hye,
CHUN Woo-hee,
LEE Beom-su,
LEE Jin-wook,
KIM Joo-hyuk,
YOO Yeon-seok, and
KO Asung, they all agreed to be in the movie as they were fascinated by the unique idea and script.
BAIK explains that he thought hard whether to extend and change the original, but then he finally decided to keep the original as it is and just add some more episodes. Whereas the original focuses on the ways in which a man falls in love, BAIK added other stories to it.
The Beauty Inside is drawing attention thanks to the unique theme, sensual frames, a whole variety of actors and their unique performance. it is also the only work among the Big 4 that has a distinctive love story, adding some variety to the field of other big movies geared to action and blockbuster style.