Pursuing Both Cinematic Quality and Commercial Success
The inaugural work by
Dasepo Club was
Dasepo Naughty Girls (2006) directed by
E J-yong. The film was based on a cartoon of the same title. Its experimental composition and sentiment made headlines when the film premiered. Specifically, its new production system put the film into the spotlight. Dasepo Club was founded and financed by 33 Korean filmmakers including directors
KIM Tae-kyun and
KIM Dae-seung. At that time, the system was really out of the box.
It was
JANG Won-seok, CEO of Dasepo Club, that managed the
Dasepo Naughty Girls project. “Joint productions are empowered and supported by more people.” This is what Dasepo Club pursues. JANG himself was a production staff member on filming sets. JANG took up work as a member of the production team for
Adventures of Mrs. Park (1996) directed by KIM Tae-kyun and worked on other films as well. Afterwards, JANG became the head of the production team for
King and the Clown (2005) directed by
LEE Joon-ik. The film hit the jackpot by drawing over 10 million viewers. One in five Koreans watched the film. These days, it isn’t big news for a film to attract over 10 million spectators but ten years ago, it was a huge sensation.
King and the Clown demonstrated JANG’s capabilities in the field. But JANG did not rest on his laurels, instead adding more fuel to new film productions.
Then, Dasepo Club gained momentum. The studio expanded its filmography by producing
Secret Reunion (2010) by
JANG Hun,
War of the Arrows (2011) by
KIM Han-min and Perfect Game (2011) by
PARK Hee-gon.
Secret Reunion realized the aesthetics of genre films such as action and drama without being immersed in ideologies, even though the film is based on the division of the Korean peninsula.
War of the Arrows shows powerful action based on arrows, a traditional Korean weapon.
Perfect Game tells a dramatic story about a pitchers’ duel between Korea’s baseball legends SUN Dong-yeol and CHOI Dong-won. In addition, they branched out into the production of low-budget independent films.
Project 577 (2012) by
LEE Keun-woo contains various episodes that happened during a group of actors’ long march across the nation. The film was a brainchild of
HA Jung-woo and HA took on the lead role.
2013 was another turning point for Dasepo Club.
A Hard Day by
KIM Seong-hun, which was jointly produced with AD 406, was officially invited to the Directors’ Fortnight of the 67th Cannes International Film Festival. The film became a commercially hit at home by attracting 3.5 million viewers. Accordingly, the film reinforced Dasepo Club’s reputation as a studio that can produce good-quality films that are commercially viable.
Way Back Home (2013) by
PANG Eun-jin received good reviews as well.
JEON Do-yeon, who previously took home the Best Actress Prize at Cannes, took on the female lead in the project. Future films of Dasepo Club are expected to have good showing. Dasepo Club is making
Chronicle of a Blood Merchant directed by and starring HA Jung-woo.
Chronicle of a Blood Merchant, a novel by representative modern Chinese writer Yu Hua, explores paternal love set in a turbulent periods of China such as the Great Cultural Revolution and the Kuomintang-communist cooperation. The Korean film version is a reinterpretation of the novel with a different period and characters. They are also preparing for
Tattooist (working title) by
LEE Seo, the comeback film for
SONG Il-kook.