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The personalized VOD service WATCHA PLAY, created through a film recommendation service, was launched in January 2016 at the reasonable subscription price of USD 4.24 per month. If most of the other Korean OTT services focus on content quantity, WATCHA PLAY stands out with their personalized service that incorporates consumers’ tastes.In other words, they’re like the Korean version of Netflix. By utilizing their users’ ratings, WATCHA PLAY is emerging as a service that most accurately reflects domestic consumers’ tastes. They retain a library of more than 4,500 films and 1,500 TV dramas, while two thirds of their content is foreign.

 

 

 

 

Uflix Movie, launched last year with a focus on film and TV series, has been aggressively acquiring content, expanding their content library from 13,000 titles to 20,000 in just a year. They first attracted attention by offering well-known American TV series made by the American pay TV channel HBO and American media company MGM through their mobile platform. Currently, Uflix Movie is offering famous TV dramas from the U.S., Great Britain, Korea, China and Japan. Their foreign language subtitle service is also notable with English, Japanese and Chinese subtitles for their 101 titles such as Sherlock, Gossip Girl and The Newsroom. They are the only mobile service that offers services on TV, PC and mobile simultaneously.

 

 

SK Broadband’s oksusu is the OTT market’s red-hot issue at the moment. After they ambitiously emerged this January offering a special subscription price of USD 2.6 per month (free of charge to certain SK Telecom subscribers), they have been expanding their operations quite aggressively by announcing a merger with CJ Hellovision, and then plans for a USD 279 million fund dedicated to content investment. Oksusu is servicing 98 real time channels, and more than 8,000 domestic and foreign films on TV, Internet and mobile devices. Of particular note is their specialization in Korean TV entertainment programs and domestic and foreign sports content, and their plan to eventually include a focus on children’s films and animations. In addition, they produce exclusive content such as the mobile entertainment show 5 Witches. SK Broadband has been actively acquiring foreign TV series while expanding foreign series content serviced on Korean VOD right after they have been aired.

 

 

Pooq is an OTT platform made as a joint venture between the three major TV broadcasting companies in Korea: KBS, MBC and SBS. Since it represents content providers setting foot in the platform industry, it is similar to the U.S.-based Hulu. With the launching of general cable TV network and broadcasting companies, competition between local broadcasting companies has become fierce, yet the three major terrestrial broadcasters still stand their ground as giants with the most popular TV dramas and entertainment programs. With this base, Pooq has also gained popularity. Recently, they have been reinforcing their in-house production. They are also upgrading their original content library with TV dramas such as the KBS-IHQ co-produced Page Turner which they are exclusively providing through their online platform, though they were not involved in production and financing.